By focusing on these four key areas:
1) Hulu’s love for online video

2) Hulu’s unique ability to delivery innovative and effective advertising solutions

3) Hulu’s love for great, high quality premium content

4) Provide world class check in service

The theme was all about fondness, care, infatuation, and passion in many forms. Hulu’s love of great content, love of our customers (advertisers, users), love of access to all our favorite tv shows across many devices.  To match the theme of “love” we created a concept of a digital heart that would formulate as the content flew onto the screen.

A Hulu branded device garden was set up to showcase the most effective ways that Hulu subscribers engage with Hulu. Guest were lead through a maze of demo stations that were set up based on all the scenarios that a Hulu subscriber would consume content.

During the showcase we created a presentation to help bring our message to life with sight, sound,  and multimedia. Reinforcing the message of love for high-quality content was easy for advertisers to consume and retain.

It was very important that each guest received five star treatment upon entry.   We sent each guest their unique RFID integration on their credentials prior to the event. Ensuring a zero friction upon entry into the event into.  This system also allowed for VIP’s to be discretely identified without disrupting the flow