Amway Artistry App (iPad)
UX Direction + Design Direction
THE
CHALLENGE
ARTISTRY is a skincare and cosmetics brand sold exclusively through Amway that almost 5 million women around the world love and use. Amway needed an app that marketing reps could use to saw the range of skincare and makeup products that address every beauty need for women of all skin types and skin tones globally.
THE
PROCESS
This app allowed users to browse through ARTISTRY products and discover their benefits as well as advancements. The consumer journey was very important as the app prompted questions about their unique skin type. The response would trigger relevant informational text, play videos and answer questions about their skin type.
THE
RESULTS
The app was so successful ARTISTRY transformed the concept into a huge component of their marketing campaign. The interactive experience traveled to events and trade shows across the country to help promote their Intensive Skin Care line.