Cheerios Vending Experience
Role: Creative Direction + UX + Interaction Design
THE
CHALLENGE
Cheerios wanted to create an experience that consumers will walk away reminded and remembering “I love Cheerios because…”
THE
CAMPAIGN
I worked with Cheerios to launch a DOOH interactive vending experience inviting consumers to reconnect with the brand and share what they love about the cereal. An Interactive Storefront, located within the Mall of America, featured multiple levels of engagement that drew-in consumers of all ages. Utilizing a vending/photo taking station, consumers were able to share what they love about Cheerios, receive a sample box and snap a photo. Users could then enter their email addresses to receive their photos to share with family and friends. Simultaneously, on an adjacent LCD Wall, other users could join in on the fun by dragging letters to complete words describing reasons to celebrate the Cheerios brand.
THE
RESULTS
46,000 sample boxes vended & 30,000 Emails & Facebook Post.
This experience successfully influenced consumers young and old to make an emotion connected with the Cheerios brand.